Today I am going to tell you some of the Behind-the-Stage Fashion Weeks Secrets. How to get invited to NYFW, how to have perfect hair a few days in the row, and HOW to survive the lack of sleep during the fashion madness!
HOW TO GET FASHION WEEK INVITES?
When I just started blogging, I thought getting invited to fashion shows is extremely hard. And it is if you do nothing! Luckily, I had blogger friends who have been leading their blogs for years and who kindly shared some advices, and I made my own research to discover other useful steps you can take in order to get invited to New York Fashion Week shows.
1. Start at least one month in advance
I had to miss out on some great shows because I was travelling almost the whole January, and didn't communicate fast enough with representatives. Don't repeat this mistake and start emailing brands 1-2 month prior to Fashion Week.
Get the most useful app Fashion GPS Radar. It not only gives you a list of shows, emails of PR people, but after some time automatically adds show invitations to your schedule that you can accept (or ignore).
3. Email YOUR people
Like anything in the world, fashion world is about knowing the right people. Think of the brands you already collaborated with, shoot an email to one of your old friends who is working in Fashion PR, or simply ask your trusted blogging friends to share some contacts, or take you as their +1. Yes, sometimes they let you take +1. I sneaked my husband to all my shows :)
4. NYFW Schedule
Find websites with the NYFW schedule. Many of these schedules contain contact information. For example, I used Fashion Week Online to get some emails.
How to look good during NYFW?
Depending on how busy your schedule is during Fashion Weeks, you might not be able to style or even wash your hair every day. Running from an event to showroom and then to runways shows, and doing it all over again back and forth, can be extremely exhausting!
Luckily, I have found a salon, Julien Farel, that creates KILLER blowouts and hairstyles that last perfectly for a few days in a row. I have partnered with Julien Farel before for Valentine's Day, and was so impressed that my hair, usually so flat and not that fresh only after 1-2 days, stayed absolutely flawless for 5(!) days. And honestly they still looked good after almost a week, and I just had to force myself to wash my hair because I felt it was too long.
That is why I chose Julien Farel salon to style my hair for NYFW. I highly recommend their stylist Aizhan.
Check out the salon: 540 Park Ave, New York, NY 10065. You will love it!
And last, but not least is my energy secret. Of course, you have to drink a lot of water, and can consume tons of coffee, but I have found out that I feel better just drinking one Berocca vitamin mineral supplement from time to time. Usually I take one when I wake up super sleepy, and it gives me an instant energy boost! Plus it tastes like a lemonade :)